If you want a franchise that is very relaxing, think about Massage Envy. Started in 2002 with franchising starting in 2003, you get a proven track record that many franchises would – well -- envy! Today, Massage Envy employs 25,000 therapists and estheticians, has over 1.65 million members and almost 1,200 franchises in 49 states – plus one in Australia. It’s growth you can count. And, it’s growth fueled by a simple principal – help people feel their best Massage Envy offersa membership that focuses on helping people embrace their wellbeing. They view facials and massage not as a luxury but as part of each individual’s wellness journey. Members enjoy one 60-minute wellness massage or one facial every month as part of their membership. – and discounts on services if they want more. Members can take advantage of any location. That’s perfect for the business traveler who needs to wind down after a difficult meeting in a strange town. It’s a relaxing massage or facial in familiar surroundings. If they’ve already used their monthly service, they can take advantage of having another service at that location’s membership rate. If a member misses a month, no problem. The massage or facial rolls over or the member can choose to gift it to a friend. And, that’s great for the friend and the franchisee because it introduces someone new to the amazing, healthy services available at Massage Envy.



  • They are a proven category leader
  • Massage Envy has a track record that covers over 14 years
  • Third-party financing is available to help with startup, equipment and inventory costs.
  • Recurring income based on membership model
  • Multiple revenue streams including offering Murad Regimen Kits to members at a discount


  • You will have to have a certified staff that meets the requirements of the State where you operate
  • Startup costs can top $1 million
  • Your success depends on building your membership

Conclusion:Massage Envy gives the potential franchisee the security of seeing successful locations nationwide. It has been noted that franchisees have leeway in running their franchise which can be considered a plus. However, the temptation to build a bottom line with lower wages can become a detriment to building a loyal membership. The franchise owner will have to find balance! Multiple revenue streams are a plus. A client can choose a massage or a facial – or they can save on the full line of Murad Regimen Kits which include skin care products for everything from acne to age spots. The successful franchisee will have the optimism and empathy that has been the hallmark of the franchise and has won them their loyal following.


Massage Envy starts with a franchise fee, royalty charge and marketing fund that are in the average range, but where the real cost comes in is in developing your location. The spa development package and the leasehold improvements can move the investment to over a million dollars. However, you are investing in a franchise that has a proven record of success and a 14-year plus history. With due diligence, the potential franchisee should know whether this is the right franchise that will provide the return on investment and the income they expect.

Initial Franchise Fee $45,000
On-going Royalty 6%
Ad Royalty Fee 2%
Spa Development Package $30,000 to $600,000
Computer system $58,100 to $72,500
Leasehold improvements $199,000 to $620,000
Net-Worth Requirement $500,000 (with $150,000 liquid cash)
ESTIMATED TOTAL STARTUP COSTS $434,823 to $1,030,500


Give Them What They Want!

Massage Envy offers a full menu of massages to meet the needs of a wide range of clients. There is Trigger Point Therapy to alleviate pain with pressure and release. The popular Swedish massage is great for releasing tension and promoting relaxation. Athletes – or weekend warriors – can appreciate a sports massage that focuses on a specific area like that knee or shoulder or the full body stretch. Deep tissue massage reaches the deepest layer of muscles to release knots and tensions. And, that’s just the massage – there are also facials!

A Category Leader

Massage Envy has earned a place at the top of their franchise category. They have enjoyed great growth and are now count over 1.65 million members. By offering a membership, they give their clients the security of knowing they have a monthly massage or facial at a very, very competitive price – and big savings on any other service. They can even earn free services when they refer a friend. It all adds up to success. As a potential franchisee, you have the security of a 14-year plus track record of that success as a foundation for your new location.

Great Core Beliefs

The Massage Envy culture has five building blocks that are the guiding principles for every location. They are optimism, gratitude, excellence, consistency and empathy. They show the pride in helping others in their wellness journey and being grateful for that opportunity. They also underscore the way they want every member to be treated with a consistent, excellent experience. Massage Envy wants every franchise to help each member feel their best. They expect personalized service and want to celebrate the individuality of each person who comes to a Massage Envy location.


Massage Envy has a dedicated sales and field support team that will give you all the help you need – from site selection to operational procedures. They’ll help you hire the dedicated professionals you need so that your massage therapists aren’t just expert – they’re people pleasers who will bring customers back to your location again and again. Massage Envy wants you to build a profitable franchise that reflects their high standards. Count on both hands-on help and online training support to answer your every question. If you are interested in going international, they even have an international support team that has worldwide experience to help you get your franchise off to a strong start.


Whether the client is an athlete who want to experience Massage Envy’s own Streto Method stretch that was developed from their solid massage experience and the latest stretch research or just a tired Mom who needs to unknot and unwind, Massage Envy has the service they need. Your customer base will welcome a very diverse group of clients – making it easier for you to build your memberships and bottom line. Add the discounted prices on Murad Home Regime kits for beautiful skin and the luxury of a Massage Envy facial and you’ve got another membership group that can range from young women to baby boomers and, even, men. The full range of available services and products mean multiple revenue streams for you!

It’s the right one for you if:


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