THE BLAZE PIZZA STORY – PAST, PRESENT AND FUTURE

Take the ball and run with it! In the case of Blaze Pizza, you’ll be joining a franchise team that is aligned with two big winners. First, is the franchise itself. It’s set a record for success going from 2 to 200 franchise locations in just 4 years. It’s the fastest start in the history of the United States Food market as confirmed by Technomic, the industry consultancy. Next, there’s someone else on the Blaze Pizza court – LeBron James, one of the world’s best-known athletes. LeBron was an investor almost from the first day and uses his considerable influence to promote Blaze – including posts on social media decision makers -- Facebook, Twitter and Instagram. Now, that’s “word of mouth” that is really meaningful. And, LeBron is all in – he and his partners own 17 Blaze locations.

Blaze Pizza started in California with a fast, affordable and high-quality pizza. From order to table in just 3 minutes, Blaze entered not just the pizza market but also the lucrative lunch market. It’s an artisanal pizza that gives the customer a choice of great ingredients. They can try a “Red Vine” with Ovalini mozzarella, cherry tomatoes, parmesan, basil, red sauce and olive oil drizzle or create their own masterpiece. Blaze isn’t resting on its laurels – it has an aggressive growth plan that lets franchisees benefit from the income of multiple locations while growing the chain.

PROS AND CONS OF BLAZE PIZZA

Pro’s

  • Personalized pizza in just 3 minutes
  • Eco-friendly build and packaging
  • The power of LeBron James’ voice
  • Finished 2nd in popular pizza Harris Poll, ahead of Pizza Hut
  • Passionate leadership to build successful franchises

Con’s

  • Only multi-location franchises available
  • Open long hours, usually 10 am to 11 pm
  • Multi-restaurant operation experience required
  • Must meet aggressive development schedule
  • Location should have patio and beer, wine license

Conclusion: This is a franchise for the serious investor who wants to own multiple locations and has pockets deep enough to absorb the cost of developing more than a single location. As a franchisee, you are investing in both your own future and the future of the chain. Both look bright with Blaze Pizza already showing not just phenomenal growth but fast becoming a marketplace favorite for pizza lovers. The fast service opens up a wide range of customers – including the lunch bunch.

FRANCHISE COST

The initial free is in the low average range – but remember you are buying a franchise that calls for multiple locations so startup costs require a well-capitalized investor. Your franchise fee per location can be reduced to $20,000 for your additional locations if you become a certified training location.

Initial Franchise Fee $30,000
On-going Royalty 5%
Ad Royalty Fee 2% of gross sales
Net-Worth Requirement Liquid net worth (cash reserves) of $500,000
ESTIMATED TOTAL STARTUP COSTS $397,500 to $989,500

3 THINGS TO EXPECT AS A BLAZE PIZZA FRANCHISEE

Blaze Pizza is serious about their business. Their future plans include hitting $1.1 billion in sales by 2022. LeBron walked away from a $15 million deal with McDonald’s to become a Blaze franchisee. Simply, Blaze sees a bright future for the chain and its franchisees. They expect franchisees to be dedicated to helping create that future by agreeing to an aggressive schedule of store openings and a commitment to the quality of the brand.

Location

Blaze Pizza expects that franchisees will be familiar with the area where they want to open their franchise, but you can expect their help in finalizing your choice. Each location should be between 2000 and 3000 square feet and include an outdoor patio. Food court locations are acceptable and should be at least 600 square feet. Zoning for beer and wine is needed. Franchisees should look at shopping center end-caps and pads and urban storefronts. University locations are prime!

A Commitment to Green

Beyond the Green Stripe pizza – a popular choice with pesto and grilled chicken – Blaze Pizza follows a guiding principle, “Intelligent Choices for Our Pizzas, People and Planet”. They offer a well-thought, modern approach to design that invites customers to relax. Restaurants are constructed with recycled and sustainable materials when possible. Eco-friendly packaging is used and locations have energy-efficient LED lighting – saving costs and the planet.

The Power of Social

Blaze Pizza understands its customers. Your location will create a casual ambiance that customers love. Add the power of LeBron’s voice across social media that millennialsuse for information and recommendations and you’ve got a winning formula. The rapid growth and remarkable success of Blaze Pizza is proof that they know what today’s customers want and they know how to reach that illusive millennial and their buying power.


EXCEPTIONAL GROWTH AND A PLAN FOR THE FUTURE

Co-founder Rick Wetzel asked a question that clearly shows where he wants the Blaze Pizza chain to go. He asked, “Who’s going to be the Starbucks of fast casual?” If he were going to answer that question, the answer would definitely be Blaze Pizza. The company has enjoyed exceptional growth. Technomic’s 2016 Top Chain Restaurant Report named Blaze as the fastest-growing restaurant chain in the United States with sales that grew over 205%. LeBron ditched McDonald’s for Blaze and has lent his power to the marketing including a commercial filmed when he worked undercover at an LA Blaze. For a relatively new business, Blaze has its sights set high – expecting earn a spot as the fifth-largest pizza chain. Constantly working to improve the customer experience is fueling the growth along with an aggressive franchising plan. With an assembly line of great ingredients, a carefully crafted ambiance and a 3-minute service time, Blaze has the right formula for happy customers.

COMPLETE TRAINING AND A GREAT MENU

Start with hand-made dough and fresh squeezed lemonade and add the finest ingredients that the customer can choose for their pie and you have a personalized dining experience that customers love. You’ll know exactly how to serve that menu up with Blaze Pizza’s excellent training program. As a franchisee, you’ll have access to everything that has made Blaze Pizza so popular – the recipes, the procedures, the online ordering, the social media and, even, the gift card program. Training takes place at the Blaze facility in Pasadena, CA. You’re there for 2 weeks and that intensive training is followed by another 2 weeks at your location. You have all the tools you need to start your own multi-location Blaze franchise and to be part of a team that has created unprecedented growth and success. Whether your favorite is a meat lover’s pizza or a fresh salad with the ingredients you choose, you’ll be glad that you made the choice to join the fastest growing franchise in the nation.

It’s the right one for you if:

  • You want to be part of the exceptional growth of Blaze;
  • You have the experience and financial assets to earn a franchise;
  • You believe that Blaze can be the Starbucks of pizza;
  • You want an eco-friendly franchise; and,
  • You like giving your customers exactly what they want!

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