THE PRIMP AND BLOW STORY – PAST, PRESENT AND FUTURE

Special occasions call for a special experience. Primp and Blow provides it with full, luxury get-ready services. Start with the main event – a shampoo and blow dry then add all the extras -- hair extensions, lashes and, even, the makeup. Of course, women can also come to Primp and Blow for just a shampoo and blow out! It’s a one-stop experience to make a woman feel confident and beautiful. And, it’s a proven franchise model that will work for you. Primp and Blow has redefined the blow dry bar and turned it into an everyday or all-occasion service. Women can come in to look their best between haircuts and absolutely glam for that special occasion.

Whether they come for a routine shampoo and blow or to get ready for a big event, Primp and Blow will give each client the personalized attention that has made the franchise a leader in its field.Primp and Blow has perfected the steps that bring the continuity and consistency that make every visit special. As a franchisee, you’ll get the support to create that experience in your own salon and for your own loyal customers. Primp and Blow opened in 2010 and has enjoyed steady growth. They have made certain that every Primp and Blow pleases their customers, creates profits and grows the brand. When you become a Primp and Blow franchisee, you’re becoming part of the $4 billion beauty business. You can enjoy the phenomenal growth of the category as a part of leading team.

PROS AND CONS OF PRIMP AND BLOW

Pro’s

  • Stable customer base and income
  • No past salon experience required
  • Lower starting royalty fees
  • Sleek, consistent boutique-styled interior, but freedom to add your personal flair
  • Optional membership creates a regular clientele

Con’s

  • Must locate in a “daily needs” shopping area with upscale anchors
  • 1,200 to 1,400 square feet of space needed
  • Competition includes full service and blow out salons
  • Full-time commitment to salon is desired
  • Good credit score and credit history needed

Conclusion: When you become a Primp and Blow franchisee, you are entering a competitive field, but you are doing it with a proven business model.It’s a model designed to give you a stable customer base and a stable income. Your location will have to have good visibility and parking, but you will get support both finding the location and during the buildout. When you open, you benefit from offering a high-end beauty experience, but at an affordable cost. It’s a combination that will build a loyal client base. You can even offer them the savings of becoming a Primp and Blow member.

FRANCHISE COST

You have a template to follow in the interior design, but you will need to create a relaxing, upscale interior that identifies your salon as a Primp and Blow salon. The franchisor has negotiated prices on needed inventory with savings for the franchisee. The goal of Primp and Blow is to offer a deep-pockets salon experience at an affordable price. That philosophy applies to the way they deal with their franchisees. You’ll find an initial fee below the average and a break on the on-going royalty for the first two years of operation.

Initial Franchise Fee $35,000
On-going Royalty 3% for first 2 years, then 5%
Ad Royalty Fee 1%, minimum of $2K per month
Net-Worth Requirement Liquid net worth of $100,000
ESTIMATED TOTAL STARTUP COSTS $271,000 to $406,000

3 BENEFITS OF A WAX-ONLY LUNCHBOX FRANCHISE

Primp and Blow expects you to pamper your clients, but they are willing to pamper you. You’re going to find that there are benefits offered by the franchisor that are unique. Here are 3 examples of how Primp and Blow helps you build your business.

Get Off to a Strong Start

Primp and Blow wants your location to get off to a strong start. They will help you get to know your potential customer with local demographic research. That research will also help you find the right location and when you do, the franchisor will help with lease negotiations because they don’t want you to just have the right place and space – they want you to have it at the right price. Even better, support is on-going through the grand opening and throughout your franchise term.

Help Building a Customer Base

Primp and Blow is very customer friendly. Clients can make an appointment in the traditional way by using their phone – or they can use their smart phone to book their appointment on line. The optional memberships save regular clients money – and create a reliable customer base for you. Best of all, because time-consuming hair coloring and cutting isn’t offered, you can take walk-ins and that’s a huge plus with today’s busy women.

They’re Going Glam

Your stylists know how to give a woman an amazing hair style for that once-in-a-lifetime event. There are proms and galas, parties and special corporate events, but the most fun is when a bride and her bridesmaids come in for the full treatment – amazing hair, dramatic lashes and makeup that is absolutely perfect. In many ways, you are the life of the party – giving women confidence, whether it’s to walk down the aisle or dance the night away.


EXCELLENT SUPPORT AND TRAINING

One of the strengths of a franchise is their consistency and Primp and Blow wants to make sure that every one of their franchisees is consistently superior. They give you the training you need to make that happen! There is classroom training to teach you all the things you need to know to succeed. It’s followed by training in one of the Primp and Blow locations so you can observe and learn firsthand from at a successful salon. But, that’s not all. The franchisor will help you at your location to assist in training your staff and to help you have a very grand and successful grand opening. Once you’ve established your salon, help is still readily available – just write an email with your question or pick up the phone for immediate assistance. Primp and Blow is dedicated to growing the brand – that means they are dedicated to giving you all the training and assistance you need for your location to thrive.

FILLING A UNIQUE MARKETING NICHE

The beauty business is big business. Primp and Blow is offering a unique combination of shampoos, blow outs and makeup to fill gaps in the services women want. First, there is the shampoo and blow dry. It’s not a time-consuming trip to a full-service salon. It’s quick. It’s easy. And, because you’ll learn how to pamper your clients, each guest will leave feeling more beautiful than ever. But, that’s just the beginning. The special occasion services are not only unique – they’re hard to find. Whether it’s a bride or a teen on her way to the prom, they want experienced advice and professional makeup application. Primp and Blow makes that very personalized service both easy to find and affordable. You have a broad customer base that ranges from the woman who walks in for a shampoo and blow out to the bridal party that enjoys a very special time and leave looking absolutely perfect.

It’s the one for you if:

  • You like working with people and have great people skills;
  • You want a business where you can count on a regular, reliable customer base.
  • You want a franchisor who is upfront with you so there are no hidden costs;
  • You want to be at the forefront of a growing beauty market segment; and
  • You want a stable income month after month.

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